We’re excited to announce that StackPath has chosen Impartner for our PRM to grow our channel partner program, further cementing StackPath as the best partner for VARs, MSPs, distributors, and affiliates to resell and refer secure edge services.
You may be asking, “what is a PRM?” A PRM is a partner relationship management tool or platform. If your next question is, “what the heck does that mean?”, let me explain. Similar to a CRM (customer relationship management) like Salesforce.com, a PRM is used to manage interactions with current and potential channel partners using data analysis to improve the business relationship and support the partners’ revenue growth. While managing partners and a PRM is similar to managing customers and a CRM, it’s not exactly the same. A partner needs to be able to register deals, track the progress of their referred opportunities, and track their commissions. If you’re a partner, we want to know enough about your company to be helpful, while respecting your direct relationship with the customers you bring on board.
We officially launched the StackPath Partner Program earlier this year (read about the launch here) and realized that we wanted a best-of-class platform to be successful and help our partners be wildly successful. We partner with a wide variety of technology companies, VARs, MSPs, distributors, and affiliates to deliver our secure edge services to their end users. We recognize that these partners need sales and marketing tools, ways to register deals with us to protect their referrals, and a way to track their commissions.
We chose Impartner for our PRM because they are the best. Like StackPath, Impartner has more than one million customers ranging from early-state enterprises to Fortune 100 organizations. Many of our technology vendors, partners, and industry counterparts are already Impartner customers. Their platform allows us to completely customize our public facing website (so partners.stackpath.com looks just like stackpath.com) as well as the internal authenticated site to blend seamlessly with our branding. As a company we only build products and programs that are fully scalable. In fact, one of the things we are best known for is being frictionless and capable of reaching cloud scale across all functions and services. Managing our channel program without the use of automation was completely out of the question. By implementing Impartner we are able to easily capture all partner program inquiries in one place. As partners are vetted and approved, their information flows seamlessly to our sales team to evaluate, register, and grow opportunities. It’s a win-win all around.
Our channel partners can refer or resell any of our products, as well as the entire platform, which includes CDN, serverless edge computing, WAF, managed DNS, monitoring, SSL certs, and VPN. If you are interested in becoming a sales partner, please apply today. We’re fully prepared to offer you the best opportunity to be successful. If you have any questions about the program, you can email me directly.